SOLUTION SELLING STRATEGIES & TOOLS (2-4 Hrs.)
This half-day Workshop is based on more than 3 decades of business knowledge and strategy. It will identify all the major
Business Categories customer needs fall into and the
Specific Objectives within each category that customers are trying to find solutions for. Salespeople will be trained how to identify
Features of their products that provide
Benefits for specific customer needs. Once identified, salespeople will prioritize the customer needs and product features into a complete
Solution Selling Strategy that will guide the sales team through the sales process. It also insures that salespeople are always talking about the most important features of their products that solve the most critical needs care customers have.
Customer Objectives- Product Feature - Customer Benefits Selling
OVERCOMING PRICE & COST OBJECTIONS (2 hrs)
Based on research, '
your price is too high' and '
your product cost too much' are the most common objections salespeople hear on the most regular basis regardless of what they are selling. Every salesperson needs to know how to effectively overcome those objections to get to the next step in the sales process. Therefore, how to use the
Price/Value Formula in a selling situation is essential to successful salesmanship. This is a 2-hour 'interactive' presentation that will give your salespeople more confidence selling and an effective strategy to overcome these kinds of objections.
Using the Price/Value Formula to Overcoming Objections