Selling Skills Blog

WHAT’S THE MOST COMMON OBJECTION SALESPEOPLE HEAR ON A REGULAR BASIS?

Posted February 6th, 2021
WHAT’S THE MOST COMMON OBJECTION SALESPEOPLE HEAR ON A REGULAR BASIS?

No matter what products a salesperson is selling the most common objection they hear on a regular basis is ‘it costs too much’ and/or ‘you price is too high’. This is important to know because if salespeople cannot effectively overcome that objection often times they will not get to the next step in the sales cycle. In other words, the more effective you are in overcoming price and cost objections the more sales you’ll win during the year. But how do you effectively overcome price and cost objections? In fact, are price and cost the same thing in the buyers’ mind? Salespeople need to understand the answers to these question and how to use the Price/Value formula skillfully to bring down the cost in the buyers’ mind by building value in your products. This 2-hour virtual or in-person customized training program is offered standalone or bundled with our unparalleled Territorial Development & Management course for a day of analytical skills training that will improve the way your salespeople sell for the rest of their working lives. Please look over our courses and contact us for a no-obligation quote:  http://21stcenturysellingskills.com/courses.html

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